Amped-up Income
August 10, 2023
2 min read

Amped-up Income

If you want to make more money as a chiropractor, it’s obvious you need to see more patients, see existing patients more often, or increase your fees.  There are some variables and conditions related to that.  I use the title, Amped-Up Income, to help describe some of the most important variables and conditions.

Without question, one critical element of increased income is that you need to show up to work on time with your game face on.  You need your energy and excitement to transpose upon your patients and folks in your community.  To turn your income up, you must first turn up your own volume.  Wherever and whenever folks see you, you must exude those positive energies and forces that naturally draw people in toward you.  Those energies and forces—your amped-up demeanor—help define and determine the perception folks have about you.

You’re literally “on stage” every time you interact with patients and people in your community.  Your “stage performance” is predicated not only on your skill as a practitioner, but it’s also predicated on virtually every element of your life that brought you to your present position.  What am I talking about?

There are many elements of performance that can be improved over time by practice and intention.  Delivery of an adjustment improves as you focus on the technical components of that adjustment and practice your art.  Your skill to recognize abnormal system functions improves as you assimilate more knowledge and experience.  Some things require knowledge, repetition, and more repetition to gain greater proficiency.  Those things are important and contribute to being amped-up, but the true denominator—the things that really set the stage for being amped-up—perhaps have their genesis in how you do something.  Because how you do something is how you do everything.

You might be able to flip the proverbial attitude switch when you walk through the office door each morning.  That is a great skill and benefit to your practice.  But it’s not as beneficial as not having to flip a switch at all—because you don’t need to flip it.  You see, you’re the person who leaves the switch on all the time.

Your caring, compassionate, serving attitude follows you around like a shadow.  You don’t turn it on and off.  Wherever you are, there it is: that immeasurable element of connection that folks pick up on.  It’s how you treat animals…how you treat strangers…how you react to crazy drivers…treat employees…keep your home…generally, how you live your life.  All that “stuff” leaks into your practice life and robs or rewards that life of its potential.  That “stuff” insidiously catches up with you.

There are certainly logical and necessary things you must do to get more patients or convince them that long-term care is their best option.  Whatever those things are, they will be more effective when your non-practice life mirrors your practice life.

Amped-up is an adjective defined as “filled with intense energy and excitement.”  Perhaps my choice of the phrase is a bit too energetic to describe what I’m trying to convey to you?  An amped-up practice, for our purposes here, isn’t meant to describe you as an out-of-control maniac with bulging psychotic eyes.  Amped-up is meant to describe you as energetic, excited, and clearly genuine in your intent to help folks in your practice and community.

The big point is, you can’t show up at the office and be something you aren’t out of the office.  You don’t (or can’t for long periods) live separate realities from the one that your patients see.  By large measure, your reality defines what kind of practice you will have.  You’ll never get it perfectly right.  Sometimes you’ll fail.  That’s where intention and perseverance come into play.

Intention is what you think and say.  Perseverance, sustained action on your intentions, is what you do.  All this can be peeled back to four simple words:  Think, Say, Do, Be.  “The thoughts you think become the words you say.  The words you say become the actions you take.  Your actions become your habits and create your character.  Your character revealed is your destiny.”—Stephen Below

Carry the best version of you around with you all the time.  Endeavor to make that version better every day.  Make having an amped-up practice (or whatever you want to call it) your primary intention.  Then, take actions to facilitate your intent and keep doing it!  When you do that, magic happens, and the universe tends to reward you.  Try it.  You’ll see.